The number that catches most sellers off guard is not the sale price. It’s what comes off it. If you’re asking what fees do sellers pay, the short answer is this: agent commission, marketing, legal or conveyancing costs, and a handful of settlement adjustments. The exact total depends on your property, your agent, your campaign strategy and how the contract is structured.
That’s why smart sellers look at costs early, not after the signboard goes up. A good sale is not just about getting the property sold. It’s about knowing what you’ll net at the end and making decisions that protect that figure.
What fees do sellers pay in a typical property sale?
In Queensland, most sellers can expect four main cost categories.
The first is the agent’s commission. This is usually the largest selling cost and is generally calculated as a percentage of the final sale price, although some agencies may use a flat fee or a tiered structure. Commission rates vary, and they should. A strong local agent with a proven negotiation record can often justify a higher fee if they consistently deliver a better result.
The second is marketing. Professional photography, copywriting, floorplans, signboards, online advertising and social media promotion all sit in this bucket. Some agents will offer bundled packages, while others will tailor a campaign to the property. Cutting marketing can save money upfront, but it can also shrink buyer competition. That trade-off matters.
The third is legal or conveyancing fees. You’ll need a solicitor or conveyancer to prepare and review documents, manage the contract process and guide the matter through to settlement. Fees vary depending on the complexity of the sale, and rural, acreage or tenanted properties can sometimes involve more work than a standard suburban home.
The fourth is settlement-related costs and adjustments. These may include discharge of mortgage fees from your lender, title searches, and council or water rate adjustments. They’re not usually the biggest line items, but they still affect your final proceeds.
Agent commission: the fee sellers focus on first
Most owners start with commission because it feels obvious and easy to compare. But comparing percentages in isolation is where sellers get into trouble.
A lower commission is not automatically a lower cost. If a cheaper agent underprices the home, handles negotiations poorly or fails to create urgency among buyers, the final sale price can end up well below where it should have been. Saving a small percentage on commission means very little if you leave tens of thousands on the table.
On the Sunshine Coast, commission structures can vary based on property type, location, expected sale price and the level of service included. A waterfront home, a hinterland acreage and a family home in a competitive suburban pocket may all require different strategies. The right question is not just, “What do you charge?” It’s, “What am I getting for that fee, and how likely are you to outperform the market?”
A direct, experienced agent should be able to answer that without fluff. They should explain their fee clearly, show you how they market property, and give you evidence of the results they achieve.
Marketing costs can be optional, but they are rarely unimportant
This is the area where sellers often try to trim costs. Sometimes that makes sense. Often it doesn’t.
If your home is in a high-demand price bracket with strong buyer competition, you may not need an oversized campaign. But if your property needs broad exposure, a premium presentation or a targeted digital strategy, underinvesting in marketing can hurt the result. Buyers judge quickly. If the photos are average, the ad copy is lazy or the campaign lacks reach, your property can lose momentum before serious buyers even inspect it.
Marketing costs may include photography, drone images, floorplans, premium portal placement, signboards and brochure materials. Not every campaign needs every element. The point is to match the marketing to the likely buyer pool and the price point of the property.
In many cases, strong presentation pays for itself. Better exposure brings more enquiry. More enquiry creates competition. Competition is what gives you leverage in negotiations.
Conveyancing and legal costs
Selling a home is a legal transaction, not just a marketing exercise. That’s why legal costs are a standard part of the answer to what fees do sellers pay.
In Queensland, your solicitor or conveyancer usually handles the contract support, checks special conditions, works through buyer requests, and manages the file through to settlement. If there are complications such as easements, pool compliance issues, tenancy arrangements or title matters, legal advice becomes even more important.
This is not the area to chase the absolute cheapest option. A missed detail can delay settlement or create an avoidable dispute. What you want is a competent property professional who communicates clearly and moves quickly when issues come up.
Mortgage discharge and other lender fees
If there is a mortgage registered on the property, your lender will usually charge a discharge fee when the loan is paid out at settlement. The amount varies between lenders.
There may also be break costs if you are exiting a fixed-rate loan early. That can be a meaningful expense, especially if rates or loan terms make the payout more expensive than expected. Sellers sometimes forget to check this until they are already under contract.
Before listing your home, ask your lender for a current payout figure and confirm whether any additional fees apply. It’s a simple step, but it gives you a much clearer picture of your likely net proceeds.
Government charges and settlement adjustments
Sellers in Queensland do not generally pay stamp duty on the sale itself, but there can still be smaller government and settlement charges involved.
Adjustments are commonly made for council rates, water charges and body corporate fees if the property is a unit or townhouse. These are apportioned at settlement so each party pays their share for the relevant period. If the property is tenanted, rent and bond adjustments may also need to be calculated.
These figures are usually handled during conveyancing, but they still affect the final amount you receive. They are part of the real cost of selling, even if they don’t get as much attention as commission or marketing.
Are there any hidden costs sellers should watch for?
Sometimes the fees are not hidden. They’re just poorly explained.
A seller might sign with an agent thinking marketing is included, only to find certain advertising upgrades are extra. Or they might assume styling advice is free, then discover there is a separate charge for furniture hire or property preparation services. Others forget the cost of small repairs, gardening, cleaning or painting before launch.
These are not necessarily bad expenses. In fact, some of them can add serious value. But they should be discussed upfront. A straightforward selling plan includes a realistic cost estimate before the campaign begins, not a stream of surprises after you’ve committed.
How much should sellers budget overall?
There is no one-size-fits-all number because the total depends on the sale price, property type and campaign approach. But most sellers should budget for commission, marketing, conveyancing and discharge costs as a starting point, then allow for pre-sale presentation work if needed.
A home that needs very little preparation may be relatively simple to take to market. A prestige property or acreage holding may need more substantial marketing and more detailed legal work. That does not automatically make it more expensive in the wrong way. If the spend is strategic and the sale price improves, it can be money well spent.
This is where local advice matters. A generic estimate from an online article is useful for orientation, but it won’t tell you what your own property is likely to cost to sell well.
The real question is what you keep
Sellers often ask what fees do sellers pay as if the goal is to make the cost as low as possible. That’s understandable, but it’s not the best lens.
The better question is what you keep after the sale. Net outcome matters more than headline fees. If you choose the cheapest path and it leads to weaker presentation, less competition and poorer negotiation, you can end up worse off. If you spend wisely with the right agent and the right strategy, your final result can be stronger even after costs.
That’s the no-bullshit version. Selling costs money. The smart move is to make sure every dollar spent has a job to do.
If you want clarity before you sell, ask for a full fee breakdown, a realistic marketing recommendation and an honest estimate of your likely net proceeds. Straight answers at the start make the whole process easier and put you in a much stronger position when offers come in.
About the Author
Rudi du Preez is one of the Sunshine Coast's top real estate agents and director of du Preez Property Group at Amber Werchon Property. A 25-year local with 250+ properties sold, specialising in Buderim, Nambour and the Sunshine Coast hinterland.
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